![]() Having a fast-growing alternate subscription ( 5-Bullet Friday ) is critical to this. The podcast is already typically a top-25 podcast on iTunes overall, and I expect to double its size in the next six to 12 months. This pairing of email and podcast has been a revelation. This has a much lower CPA than shotgunning on Twitter, for instance. The goal is subscription in both cases, but I’m not adding a new behavior. I use the podcast to promote my newsletter (specifically, 5-Bullet Friday ) and I use email to increase the podcast listenership. This inspired me to try it myself on the other side of the table.Īt the risk of stating the obvious: subscribers subscribe to things as a habit. People like Joe Rogan, Marc Maron, and Chris Hardwick (Nerdist) produced ripple effects that blew my mind. Starting around 2008, I began experiencing the power of podcasts as a guest. ![]() ![]() The quality attracts audience, SEO, and more audience this is a sharp contrast to distribution forcing audiences to consume only a handful of options (e.g. In podcasting, it’s totally different: you pull people into your content. I know startups that have had to sell to larger companies simply to increase distribution footprint. the first 20 feet of a retailer effectively being owned by Coca-Cola, Simon & Schuster, etc.). Politics-ridden publisher models are antiquated and reflect an old paradigm of pushing content via distribution oligopolies (e.g. The CPMs ($20-80 CPM) and rewards for experimenting have also never been greater. No internal debates, no design by consensus, none of that. This is a return to basics-focus on content, period. My last few books and TV show were created alongside a lot of committees and corporate complexity, which exhausted me. I love podcasting because it’s a mass-audience format that offers 100 percent creative control with low production cost. Is there a more fitting moniker for someone whose show can sell 50,000 copies of a book or drive a product out of stock at Whole Foods nationwide? I don’t think so. And that’s really what Tim’s podcast has become. It’s like being friends with Oprah from when she had a small morning show in Chicago. Plenty of us agree to appear on our friends’ podcasts-what’s unusual is recording the episode and then getting emails from NFL coaches, A-list actors and multi-platinum music titans because they “heard you on the podcast recently.” As one of the first guests on The Tim Ferriss Show, it’s been strange and humbling to watch myself get utterly eclipsed by every subsequent guest over the last two years-from Arnold Schwarzenegger to Sophia Amoruso to Jamie Foxx-and listen to each one, riveted, just like every other fan. Many of us have friends that start podcasts-not very often do those shows turn around and do 70 million downloads. Even so, I’ve been continually shocked with his ability to predict trends and master new technologies. ![]() Tim is someone I have worked with and a friend (he’s even published my books- one of which he turned into a runaway hit that changed my life and another one on the way soon ). I’m not an impartial observer of this phenomenon. But somehow, the Tim Ferriss Effect not only still exists-it’s become something bigger than I think anyone could have imagined. We're up on Spotify, iTunes, Podbean and Google Play Podcasts, as well as all other podcatchers.Over the last few years, we’ve seen the decline of what most people used to refer to as “blogs.” Most companies have shut down their blogs, some popular bloggers have closed up shop. to check out when we put out our new episodes. You can also follow our podcast twitter at Subscribe to the Patreon!: Ĭheck us out and find our hosts on Twitter. JOSHUA SMITH JOINS US AND WE MOVE THROUGH THE TROLLS, THE BOYS AND HIS BRAND NEW PODCAST.Īs always Stay Frosty Mongooses.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |